![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/7172a77d-7ddc-4a9e-8740-e1f8dfe18f03_rw_1920.jpg?h=a5036c4b918391f296493a13e439bb4c)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/29623814-e9d5-41b1-a643-d554c60caa10_rw_1920.jpg?h=65d8ba102d49c1200c814b1594ff71b4)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/9294a164-9754-4b1d-be82-b774ddceb6bc_rw_1920.png?h=5c00055fd1ccf5469e1aec3ec078e7f4)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/1b8ba9b9-4a30-4052-891d-9a92b25451fb_rw_1920.jpg?h=6317b12ae11d50cee64ff52ac360e660)
Die Eigenständigkeit des MuTh, die Öffnung für andere Genres und Mitspieler, und vor allem der Fokus auf den künstlerischen Nachwuchs waren die Ausgangsbasis für die Gestaltung des visuellen Erscheinungsbilds.
Der schnelle, lockere Gestus des handschriftlichen Logo-Schriftzugs MuTh konterkariert bewusst die geometrische Formensprache der Architektur und entzieht sich „institutioneller“ Strenge.
Aus dem MuTh-Schriftzug und der speziell für das MuTh adaptierten Headline-Handschrift entwickelt sich ein eigenständiger Illustrationsstil: eine Linie, einfach, spontan und genau dadurch prägnant und poetisch.
Diese Linie wird in den Kampagnensujets zum assoziativen Verbindungselement von Fotografie (die Protagonisten und das Publikum des MuTh im Umfeld des Hauses) und Textinhalten. Eben das „Verbinden“ von Musik und Theater, von Tradition und Zukunft, Inspiration, Erwartung, Spannung ...
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/ec3a2bc0-a987-49ce-b08a-4d84f73a708d_rw_1920.jpg?h=4c55440302165a32ece5a42874c4976a)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/3d674e0f-8357-44a3-89f5-6c82a9343a00_rw_1920.jpg?h=063e971040b5cd5d1d1854e91ec1928f)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/27e857c5-b242-4bdd-bd23-0784692cf31d_rw_1920.jpg?h=e6180b5b050476297a82d6f7e4966949)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/a3bba445-84d4-4822-ad7d-e09cecea98d5_rw_1920.jpg?h=3fe7d062b7d91700486edceda49f8923)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/d192d98e-9eb4-45fc-b801-003a68912773_rw_1920.jpg?h=2a1106d1d0df1b60aa121b07a3a607d2)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/15107236-40e9-4033-97a3-358217b6e191_rw_1920.jpg?h=91bacce9f1fa8aed0c4a1f3f42600731)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/d4a128aa-b59f-4ac2-bcd6-1d470f30f437_rw_1920.jpg?h=59515dd570c3589b1f6020b90511a37b)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/847e31b4-def6-4fe4-9e86-d6ab4c07ad45_rw_1920.jpg?h=9b14177196949fae29e7d95531b261d8)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/85695507-8c6f-4b4c-bace-3cfef821a194_rw_1920.jpg?h=def6a1286695896a84b00bfdac02afb8)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/025e66d2-1721-4541-811d-31b5980fb8eb_rw_1920.jpg?h=9a675325cfc689c2b24b246c508c5fe7)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/5d9be5de-5671-4c69-877e-5def68689316_rw_1920.jpg?h=24e0698ed80034f1121750c8c6e6ae84)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/771da1a8-af14-4874-be31-c9693175afbf_rw_1920.jpg?h=33dca499c76edca1bab27de34e7550df)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/14af9e47-ba79-4bb5-bedc-539570b9f943_rw_1920.jpg?h=336e94860bdeb72df886d4512f9db75f)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/0445236d-be1f-4e37-9bac-4db5a8f69603_rw_1920.png?h=54dae6e660c1672ad958bff8c168ec30)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/f7d38cff-793c-48cf-a4b8-0b7a9b6ad30f_rw_1920.jpg?h=82f5bfefc07cc2a71e64b5e53cd58d4f)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/c1322693-1fc2-441b-84c1-d4e1f866d7dd_rw_1920.png?h=e888bfe314fa916d6e115cc31f17640b)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/9acb1f4d-9b0f-49e3-b8d2-f2cc43d01396_rw_1920.png?h=9ecdccc8b58ffa26a1badcabbbea64e6)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/6d6b8e9f-46ba-41d4-b87e-3a561fddcc99_rw_1920.jpg?h=bc15065c4ef1c16fe2fb03b1400891e6)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/36bbea89-bd6c-4040-a68f-8bc9804f10d2_rw_1920.png?h=5b39c1ca6bab2ed984999f207ee8dbbe)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/91ff2623-333d-4ea0-b50d-126a81b592dc_rw_1920.png?h=823932b44d0ce41e0c5d55972f9c5ab7)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/f5aa1f65-57b1-4f4b-8d3a-5c093b2bc388_rw_1920.jpg?h=13866c292c828b8d43be43f6ef3faa59)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/9636c4b7-0d6a-4719-9da7-940687b1acc0_rw_1920.png?h=b8d50fd726967f1cd263eee12e3048b6)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/eb1fb8e4-a230-48e5-a7f5-f435d880c854_rw_1920.jpg?h=6e6947749cb127e5f970b86a94d00515)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/188052d7-b848-4dfd-9750-250ffcf89ad4_rw_1920.png?h=3c443fee68f1ad38a97547322f2f11bc)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/d8ef7e58-4230-4c18-94d7-ba0c04d26fc0_rw_1920.png?h=a02b307527458fb0ec6a2d51499e15d2)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/bd47dfe8-5381-404b-8ead-6226969fd9cb_rw_1920.jpg?h=973c8df222a6c68ed8c6cfb044e28d4b)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/60e2ca43-f60c-45c9-bf6f-0880a59309db_rw_1920.png?h=6801d056497e3ba5a4f6e4604d387460)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/97f151dd-3e24-48f0-985d-655d58f0429a_rw_1920.png?h=3db25a92ba942ab6cbef92cad26b21a1)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/6f13286c-6ef9-444e-aade-be4f5bb851fc_rw_1920.jpg?h=faa2adc01947685b495848b077003fef)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/fc614969-0a13-4527-b0a9-86645e3fe075_rw_1920.png?h=bea52325bb556b9d3654bd1c027b39c6)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/dc70bae8-a31b-419a-87b4-e9373d5b701b_rw_1920.jpg?h=321a589b0f8fd92acf0caef20a49f9fe)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/1ac59e86-69b8-4d27-8fbe-427fad87b2eb_rw_1920.jpg?h=44a94d91cb86ec5827f8f1ca5f7398b2)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/d61e3d74-a004-498e-a123-f43d1d7bf272_rw_1920.png?h=d51cddaad9bbe3c21559f19f187868eb)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/bb6b15aa-a12d-45f4-b25c-d18e9daa680e_rw_1920.png?h=0efb936fa3dbfcf21da677beacbe0435)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/9e84414c-f67c-4a25-9b2b-71728c28252c_rw_1920.jpg?h=3f56326f4c7a80f5fc347b29a0a0de88)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/4afe3f52-bbeb-4ab3-9560-ed4c257ebc6d_rw_1920.jpg?h=7da671647989ff8bd5b8039fbfd7f605)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/de2a8bd1-6fc9-4ee6-9396-51361c3d9eef_rw_1920.png?h=c910a71da75c50a11ddec926cd42eadc)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/e29d5628-44f3-42b7-8b2f-33cb65392fa4_rw_1920.png?h=e8c5ce34d40b492e80c7636adc1d9fca)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/674d0554-837d-4e79-a0c8-94987c7d9b00_rw_1920.jpg?h=060530cb937f5e1234230f4e8d851d62)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/f3419a69-f7bd-4d1d-9df5-0d91c8a8a4fb_rw_1920.png?h=53e64da10c8e6618a3f32104a83e1cfa)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/d8f6c001-a274-40c8-ac87-fcf287950a9c_rw_1920.jpg?h=45a31c8a112dec298dd92f2107dd19e7)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/3753cfe3-eb81-47a0-a2dc-a5f23a7bafd4_rw_1920.jpg?h=d13e18af059532c9dafb311dd6a15872)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/1fbb3355-25aa-4cf5-8752-f47a6ce933ed_rw_1920.png?h=2077e2a91bba85acb7ee2def9f32df5e)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/0bef8473-5ea0-411e-93b9-eaeb7a650595_rw_1920.png?h=ac953fd1f959165eebc2e48d74131b29)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/a5671cee-5b72-4de2-9347-4ff6634d584e_rw_1920.jpg?h=3e35412e06f32586fa6ab45412874809)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/253d2fb3-d4f1-4401-8901-e1c8bc1a379c_rw_1920.png?h=b2c6d8800a6b099b26156545f4e98c6e)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/59b27df5-d445-4355-a0e9-280f1fe74489_rw_1920.png?h=2bda065007ac9308f1b6c40aa48fd518)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/7b33278c-0a70-4a39-88e0-869a5924076d_rw_1920.jpg?h=6878345565f1cae2804e5be57cceab4d)
![](https://cdn.myportfolio.com/f192d27a-f5ff-4399-aba7-764075129c07/0aa910bc-a868-4978-a250-190154b36d50_rw_1920.png?h=ed56cd032bb44ee4dd68b6b0e1b5e9e8)